Funnel FuturistFunnel Futurist
── THE RECORD · DOCUMENTED, DATED, ON CAMERA ──

Proof, with the receipts attached.

Two flagship case files with the numbers shown, not summarized — and a wall of client wins captured as they landed. Read how we count at the bottom; we’d rather under-claim than over-promise.

$648,022
File 001 · 2025 revenue closed
$630,071
File 001 · 2026 through July
Over $1.2M tracked
FILE 001 · ONE PROGRAM · 2025–2026 · CLIENT KPI DASHBOARDS
$1.81M
File 002 · email in 9 months
42
Wins on the wall below
── CASE FILE 001 · SUPPORTED TUTORING · DR. JOE SEBESTYEN ──

The vice principal whose side hustle out-earned the day job.

A full-time school administrator running a tutoring company on nights and weekends. We rebuilt the funnel, installed the sales operation, and placed the drumbeat. The result: $648,022 tracked in 2025 — and 2026 running ahead of pace, $630,071 through July, with a $164K peak month in March.

DR. JOE · “TWO BEST MONTHS EVER” · IN HIS OWN WORDS
$16K → $50K
Monthly revenue, 2023 → 2025, client's own words
$250 CPA
Down from $400–450 before the rebuild
$1.27M+
Tracked across 2025–2026, client KPI dashboards

INSIDE THE OPERATION — THE TALENT RUNNING THE SYSTEM

WHY THIS VIDEO IS HERE

The numbers above didn’t come from a funnel alone. Systems AND talent— the pipeline, the follow-up, and the trained people running the drumbeat inside the business. That combination is what buys the founder his freedom back. It’s the whole argument, on camera, from the person doing the work.

── CASE FILE 002 · CLIENTS & COMMUNITY · CHRIS STAPLETON ──

$1.81M from the inbox in nine months.

A nine-month engagement where email carried the revenue line: $1.81M attributed to the inbox, $140K collected from email in a single month at peak. The engagement's own published tracking showed ~$2.4M total when tracking stopped in June 2024. No magic — email is simply a very effective channel for this audience, and we run it like an instrument.

CHRIS STAPLETON · “LIKE A PARTNER IN OUR COMPANY” · CO-FOUNDER, C&C
$1.81M
Attributed to email, 9 months
$140K
From email in a single month
~$2.4M
Engagement total when tracking stopped, Jun 2024
── THE WALL · WINS AS THEY LANDED, UNPOLISHED ──

The scoreboard nobody staged.

Screenshots from client Slacks, dashboards, and inboxes — captured in the moment. Names shown where clients agreed; redacted where they didn't.

Lower CPLs and more clarity calls after the funnel rework
Lower CPLs and more clarity calls after the funnel rework
Coach Jo's team · JUL 2026
“Finally I see light at the end of the tunnel… Cure for burnout is coming fast!”
“Finally I see light at the end of the tunnel… Cure for burnout is coming fast!”
Coach Jo · JUL 2026
“It's all amazing and makes me very happy.”
“It's all amazing and makes me very happy.”
Erin P. · JUL 2026
4 calls booked in 10 minutes after the deliverability fix
4 calls booked in 10 minutes after the deliverability fix
Client win · JUN 2026
9 email inquiries in a single day — more than double the day before
9 email inquiries in a single day — more than double the day before
Erin P. · JUN 2026
Record day: 3 strategy sessions set + 8 triage calls booked
Record day: 3 strategy sessions set + 8 triage calls booked
SupportED · MAY 2026
Dr. Joe on the team's pre-production process
Dr. Joe on the team's pre-production process
Dr. Joe · APR 2026
16x podcast downloads: episode 9 hit 300 vs 18 on the prior episode
16x podcast downloads: episode 9 hit 300 vs 18 on the prior episode
Client dashboard · DEC 2025
$97 front-end → $1,897 upsell, on autopilot (customer names redacted)
$97 front-end → $1,897 upsell, on autopilot (customer names redacted)
SupportED · SEP 2025
“The VSL made my husband cry”
“The VSL made my husband cry”
Bradley P. · AUG 2025
“It's like you're inside our heads!”
“It's like you're inside our heads!”
Chelsea C. · JAN 2025
Client asks to white-label the service for their own customers
Client asks to white-label the service for their own customers
Client win · JAN 2025
38 appointments booked from 60 webinar attendees
38 appointments booked from 60 webinar attendees
Bradley P.
16 meetings booked in a single day
16 meetings booked in a single day
Chelsea C.
92+ sales — the Social Media Mastery for Composers launch beat its $15K target
92+ sales — the Social Media Mastery for Composers launch beat its $15K target
Robbie T.
6-month package closed — $6,388
6-month package closed — $6,388
Client win
Deposit closed off the objection-handling framework
Deposit closed off the objection-handling framework
Jim
$2,497 client close after the anticipation playbook
$2,497 client close after the anticipation playbook
Carla B.
Two strong calls in a row — deposit + full pay pending
Two strong calls in a row — deposit + full pay pending
Sales team
Client closed — credited to the webinar
Client closed — credited to the webinar
Cassie L.
4 inbound calls booked & held off the quiz funnel
4 inbound calls booked & held off the quiz funnel
Nick
Views ~tripled — out of “2-300 view jail”
Views ~tripled — out of “2-300 view jail”
Joe M.
11.28K followers — organic growth dashboard
11.28K followers — organic growth dashboard
Client dashboard
Email audit + keynote: “blowing my mind”
Email audit + keynote: “blowing my mind”
Joey F.
“Your copy is getting us attention... and appointments”
“Your copy is getting us attention... and appointments”
Larry
“This email sequence is AMAZING”
“This email sequence is AMAZING”
Chelsea C.
5-star CEO testimonial
5-star CEO testimonial
Stan
Emails written without direction — “it's such a relief”
Emails written without direction — “it's such a relief”
Rose S.
“Saving me so much time and effort right now”
“Saving me so much time and effort right now”
Chelsea C.
“Y'all did a nice job capturing our tone”
“Y'all did a nice job capturing our tone”
Chelsea C.
“I literally cannot choose, they're both over the top good”
“I literally cannot choose, they're both over the top good”
Bradley P.
Offer drafts: “These are AWESOME!”
Offer drafts: “These are AWESOME!”
Cassie L.
“I'm blown away! The script is great.”
“I'm blown away! The script is great.”
Cassie L.
VSL variations: “You got me fired up”
VSL variations: “You got me fired up”
Justice S.
“A ridiculous amount of free value”
“A ridiculous amount of free value”
Vince V.
“I'm shocked at so much value for free”
“I'm shocked at so much value for free”
Bob G.
“Made me rethink parts of my entire business in the best way”
“Made me rethink parts of my entire business in the best way”
Carla B.
“The sales analysis is goldmine”
“The sales analysis is goldmine”
Jake
“They are LOVING your team! you da best!!!!”
“They are LOVING your team! you da best!!!!”
Samantha B.
First week of Reels produced + scheduled
First week of Reels produced + scheduled
Client team
“This email is great and so well-researched”
“This email is great and so well-researched”
Client feedback
“You are the freaking man!!!”
“You are the freaking man!!!”
Brian H.
HOW WE COUNT
  • • Revenue figures are tracked closed-won from client CRMs and payment systems — never projections, never “pipeline value.”
  • • We say “attributed” where attribution software did the counting, and show the cutoff when tracking stopped.
  • • We don’t publish ROI multiples. Channels perform differently for every audience; we’d rather show you the raw numbers and let you do the math.
  • • Every screenshot on the wall is real and dated where we have the date. Client names appear with permission.
── NEXT STEP · ONE DOOR ──

Want your numbers on this page?

It starts the same way every engagement above did: a roadmap. A few minutes of questions, and you'll know your weakest system and what we'd install first.

You are here · roadmap = next waypoint