── THE CREW · TWO FOUNDERS, ZERO ACCOUNT MANAGERS ──

The two humans you’ll actually talk to.

No layers. No juniors holding your account. The people who built the engine — and the case files on the proof page — are the people on your calls.

John Coburn

Co-founder · Strategy + Validation Architect

✦Growth marketing + SEO operator from the SaaS world — cold-email validation, micro-ad campaign methodology, lean launch discipline
✦Built and unwound multiple businesses across crypto, SaaS, and the coaching space — learned to charge for the cuts before the scars
✦Systems architect lens: every business problem traces back to a system problem — and most system problems trace back to the founder carrying the system
✦Bias toward shipping with surgical validation — “build before you validate is sophisticated procrastination”

✦ Analytical rigor meets execution speed. Validation-first, never paralyzed.

Phoenix Bohannon

Co-founder · Sales Operations + Audit Lead

✦Runs sales operations across the client roster — operating inside client businesses, not advising from outside them
✦Builds the sales infrastructure: recovery frameworks, reframe architecture, setter and closer training stacks
✦Direct-response copywriter and CRO specialist — copy earns its place by selling, not by sounding clever
✦Audits funnels with the same conversion physics he uses to build them — every claim ties back to a measured signal

✦ Direct, framework-thinking, scenario-driven. Energy management as a sales discipline.

── THE TRACK RECORD · SAME TWO PEOPLE ──

The work these two have receipts for.

The short version. The full case files, videos, and the 42-win wall live on the proof page.

$1.81M

Email in 9 months — C&C

$1.2M+

Tracked 2025–26 — SupportED

$648,022

One year, side of a day job

Wins on the wall

Coach Jo: finally I see light at the end of the tunnel — COACH JO · JUL 2026

Chelsea: it's like you're inside our heads — CLIENT SLACK · JAN 2025

Open the proof page →

── HOW WE WORK · THE OPERATING PRINCIPLES ──

Three rules we don't bend.

Receipts before rhetoric

If we claim it, we can show it. Our proof page publishes the counting method — most agencies won't tell you how they count.

Human first, AI-leveraged

AI where it earns its place, humans where it matters. Your team gets stronger and your clients still talk to people.

The honest 'not yet'

If the roadmap says you shouldn't buy from us this quarter, that's what we send back. Wrong-fit revenue costs more than it pays.

── NEXT STEP · ONE DOOR ──

One next step. Get your roadmap.

A few minutes of honest answers. You leave knowing the weakest system in your go-to-market — and we build you an asset relevant to your situation. Yours to keep, whether or not we ever work together.

You are here · roadmap = next waypoint

Start the roadmap →